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Just in time for the busy holiday shopping season, Sears.com today announced the launch of Sears2go -- a mobile commerce Web site. Sears2go, which enables customers to find and buy select Sears.com merchandise from their mobile phone, is the first on-the-go technology offered by a US retailer ; pairing mobile commerce with Sears' best in class in-store pickup.

"In Sears' continued effort to innovate and serve our customers as they adopt new technologies, Sears2go makes it easier than ever to cut out the holiday shopping hassles and shop from the convenience of your mobile phone," said Ravi Acharya, Director of eCommerce at Sears Holdings. "More and more customers are using their mobile phones to shop online and Sears2go is completely geared for mobile devices with an emphasis on speed, usability and security. So, whether you're stuck on the commuter train or waiting for your child's holiday concert to begin, you can get your shopping done - ultimately leaving more time for you!"

Sears2go lets customers select products from a wide variety of categories, including apparel, electronics and computers, fitness and sports, jewelry, tools, toys and games with home delivery or in store pickup.

After purchasing an item on Sears2go, shoppers picking up their order in store will receive a text message alert when their merchandise is ready for pick-up.

Many of the same features available on Sears.com will be available through Sears2go, providing a streamlined, consistent experience. Functional features, such as product search/browsing, shopping cart and checkout, gifts, product reviews, store locator, special offers and order status make mobile shopping just as easy as shopping online.

Text SHOP to 73277 or visit Sears2go.com on your mobile phone. Standard text messaging rates may apply.

About Sears Holdings Corporation

Sears Holdings Corporation (NASDAQ: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at .

First Call Analyst:
FCMN Contact: Megan.Faulkner@eurorscg.com

SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears Holdings Corporation; or Tom Aiello
of Sears Holdings, +1-847-286-7387, TAIELL1@searshc.com

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