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You don't have to be named "Father of the Year" like former pro football legend Archie Manning to receive all-star recognition. All dads deserve some special treatment this Father's Day, and Craftsman is ready to do some spoiling. Whether you're an everyday DIYer or a seasoned home professional, Craftsman is honoring dads this June by giving away the ultimate Father's Day gift: a "Man-A-Cure" prize pack: $1,000 worth of Craftsman tools.

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Archie Manning and Craftsman are rewarding 10 noteworthy dads with "Man-A-Cure" prize packages. If you know a great dad (or are a terrific father yourself) who deserves an amazing Father's Day gift, log on to the new craftsman.com Web site and share your story. The contest begins today and runs through June 30.

"I'm excited to begin the search for 10 outstanding dads who deserve a 'Man-A-Cure' from Craftsman," said Archie Manning, father of All-Pro quarterbacks Peyton and Eli Manning. "As a father, I've always tried to pass along the right tools to my sons and now I have the opportunity to team with Craftsman to pass some great tools on to some great dads - and share with them what a terrific site craftsman.com is for Father's Day gift ideas."

To enter, log on to craftsman.com to submit an essay describing in 100 words or less why your candidate deserves a "Man-A-Cure," then upload a picture to accompany your entry. Your essay and photos can showcase a photo of you and dad building your first tree house, your father using his favorite tool, or a work station in desperate need of some sprucing up. A panel of judges will select the 10 "Man-A-Cure" winners.

"Archie Manning is the ideal father to help Craftsman search for 10 worthy 'Man-A-Cure' winners," said Laura Sardegna, brand manager for Craftsman. "Great dads are known for passing down wisdom. Just as Archie has passed his football knowledge on to his sons, Craftsman dads have been extending DIY know-how to their sons for generations. The Craftsman brand is one that stands for trust and reliability, and we're pleased to partner with an individual who embodies those traits."

The prize package includes the Craftsman NEXTEC Drill, Multi-Saw and Worklight Combo, Craftsman 154 pc. Mechanics Tool Set and Craftsman 16-gal 6.5-peak hp Wet/Dry Vac with Detachable 265 mph Blower.

At the all new craftsman.com, visitors can explore the "Garage of Knowledge" for all the resources they need to make an informed tool purchase. The site allows visitors to discuss their tool needs, find the right tool for their project, interact with other site users and ultimately make tool purchases in no time. Customers will find plenty of products to meet their shopping needs for hand tools, power tools and lawn and garden products.

"Craftsman tools are both innovative and a great value," said Tom Bartley, vice president/general manager of the Craftsman brand. "We're excited to celebrate our customers, in particular fathers, who know that when they choose Craftsman, they're putting trust in their hands."

Among the most popular new products is the innovative Craftsman NEXTEC Hammerheadâ„¢ 12 V Lithium-Ion Auto Hammer. This convenient tool can drive nails with the press of a trigger and has lithium ion battery technology that makes the tool lightweight and easy to maneuver in tight corners. The Hammerhead's powerful motor, made with a high speed/high torque design, drives nails quickly and with minimal effort in materials from construction lumber to finished wood, perfect for any location where space is at a premium. A soft-grip handle and LED work light add to user comfort and convenience.

For more than 80 years, Craftsman -- America's most trusted tool brand -- has developed innovative products. Craftsman has been ranked by men as the No. 1 brand in America for overall quality. For more information on the "Man-A-Cure" contest and additional Craftsman products, log on to the new www.craftsman.com.

About Sears Holdings:

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

First Call Analyst: Westenberger, Richard
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SOURCE: Craftsman

CONTACT: Larry Costello of Sears Holdings Corporation, +1-847-286-9036,
lcoste5@searshc.com; or Dan Skinner of Zeno Group, +1-312-396-9706,
Dan.Skinner@zenogroup.com, for Craftsman

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