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For most American football fans, football season is a time to catch their favorite football game either in person or on TV. Now, a new mobile marketing tour sponsored by Sears and Panasonic combines the best of both. The Sears Ultimate Football Experience tour showcases the latest in innovative High Definition home entertainment and gaming systems while making pre-game stops at professional and collegiate football stadiums. It provides fans the chance to play video games and showcase their karaoke skills on Panasonic VIERA HDTV screens for a chance at prizes.

The eight-week Ultimate Football Experience includes two custom-built, expandable tractor trailers that will travel the country throughout football season. The tour kicks off Sept. 10, 2009 in Pittsburgh, Pa. and continues to top-billed rivalry football games until Nov. 1, 2009 in Dallas, Texas (See Sears.com/Football for full schedule). One 24-foot trailer has five Panasonic gaming stations where 10 fans at a time can play the latest football games on 32" Panasonic VIERA HDTV Screens. Additionally, a 60" Panasonic VIERA HDTV showcases content -- from Brett Favre TV commercial outtakes to reasons fans should choose Panasonic for their home theater needs to special deals on TVs.

A separate 16-foot trailer has a sitting area where fans can watch pre-game shows on four large Panasonic VIERA HDTVs or have fun singing karaoke as the trailer converts into a stage, giving them a chance at winning Panasonic prizes. These not-to-be-missed trailers will give electronics enthusiasts the opportunity to "pre-game" like never before. Even younger fans can partake in a football toss and get their dad an additional chance at winning a big screen by acquiring an additional discount card (some of which are instant in-store winners).

"Whether in-store, online or at the stadium, Sears wants our shoppers to know that we are equipped to provide the ultimate customer experience," said Karen Austin, president, Sears Holdings Home Electronics. "Sears' Ultimate Football Experience is yet another example or our commitment to making new technology and the hottest brands not only accessible to our customers, but also affordable. To demonstrate this we will supply fans with discount cards good for any Sears home electronics purchase to extend savings on our already unbeatable low prices.

"Sears recognizes that purchasing essential home electronics items can be daunting," said Austin. "We are confident that by providing our valued customers with the expertise of the Blue Electronics Crew in a comfortable atmosphere, we will create a lasting relationship so when the time comes for a new television or digital camera, savvy shoppers will remember Sears' unsurpassed approachability and authority in home electronics."

Sears' Blue Electronics Crew ensures that customers have access to a wide selection of the latest top home electronics brands in-store and online. With financial offers like Real Time Price Check and customer choice of 10 percent savings or 24-months no interest financing with Sears Card, Sears' customers will always have the best deal of any local retailer. Additionally, Sears provides service and savings to shoppers by providing next day delivery for larger items and financing options such as layaway both online and in-store, Christmas Card Club and no payment/no interest financing until February 2010 with Sears' credit available.

To see the full selection of Sears' home electronics or learn more about the Ultimate Football Experience, visit www.sears.com/football.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit .

First Call Analyst: Westenberger, Richard
FCMN Contact: regina.pelz-westergaard@eurorscg.com

SOURCE: Sears, Roebuck and Co.

CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears, Roebuck and
Co.; or Larry Costello of Sears Holdings, +1-847-286-9036,
larry.costello@searshc.com

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