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Buying a favorite movie on DVD just got a lot easier. Sears Holdings announced today that it will extend its popular book reward program, introduced in October, to now include some of this season's hottest movies. Sears.com is rewarding customers who purchase a qualifying DVD on Sears.com, Target.com, Amazon.com and Walmart.com with a credit of up to $10 - as if it were free!

Customers are rewarded for their DVD purchases in a snap, just by following these simple steps:

  1. Buy an eligible DVD* on Sears.com, Target.com, Amazon.com or
     Walmart.com;
  2. E-mail the receipt to dvd@customerservice.sears.com; and

  3. Receive an online credit equal to the purchase price (up to $10) to use
     towards a purchase of $45 or more on Sears.com.*

The DVD deal will be featured prominently alongside the current book offer on Sears.com via the homepage and at www.sears.com/dvd.

Customers can now take advantage of FREE unlimited shipping on all music, movies, books and thousands of other items on Sears.com through our program, ShipVantage. Especially for the holidays, we are offering a 60-day trial of ShipVantage for only $19.99, or $79 for the usual 12-month subscription.

"We're constantly looking for unique ways to help customers stretch their dollars further and get more for less during this holiday season," said Imran Jooma, senior vice president for Online at Sears Holdings. "This program takes the successful books reward program and extends it to must-have DVDs."

Additionally, Sears kicked off the holidays last week by offering "Black Friday Now" deals -- providing weekly deals, every Saturday up until Christmas -- making gift giving even easier and more affordable with its guaranteed best prices on the best brands. The "Black Friday Now" deals were created when customers asked for day-after Thanksgiving door-buster values earlier in the season.

The award-winning** Sears.com continues to evolve its online product assortment providing value-oriented customers a site that is simple and easy to use. The ShopYourWayâ„¢ campaign, which launched earlier this year, allows customers to shop how they want, when they want, and where they want.

"Sears.com is committed to offering an exceptional online shopping experience that transforms the way our customers shop," said Jooma. "Our goal is to provide our customers with choices and to help them easily find whatever they need when they need it."

ShopYourWayâ„¢ gives customers the ability shop how they want, when they want. Highlights of the program include:

  --  Choice to Get It Today - Sears offers "Buy Online. Pick up in Store,"
      backed by its READY IN 5-GUARANTEED promise.
  --  Product Assortment - Find millions of products on Sears.com, ranging
      from books and electronics to jewelry, appliances, clothing, shoes,
      tools and power lawn & garden equipment.

  --  Payment Choices - Pay your way with Online Layaway, Express Checkout,
      PayPal or eBillme.

The website also offers the option to create a helpful profile that allows customers to keep track of their purchases, lists and addresses. Creating a profile makes returning to shop at Sears.com easy and worry-free, particularly with the holidays right around the corner.

For more information on the Sears.com DVD reward program, visit www.sears.com/dvd and for details on the book rewards, please visit www.sears.com/readamerica.

*As cited on www.sears.com/dvd. Program terms are subject to change at any time. Customer must have or create a profile on Sears.com to qualify.

**Sears.com is recognized as a leader in online and mobile commerce: Number-one rated site by e-Tailing Group's Annual e-Commerce Gauge Top Customer Experience and overall Best-in-Class in Mobile Commerce by the Acquity Group.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.

For more information, visit Sears Holdings' Web site at .

Web site:

First Call Analyst: Westenberger, Richard
FCMN Contact: Dorothea.Zinnanti@eurorscg.com

SOURCE: Sears Holdings

CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,
tom.aiello@searshc.com

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