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For many shoppers, Black Friday means waking up before the sun rises to stand in line to get the best deals on holiday gifts. But this year, Sears is offering 25 lucky shoppers the chance to avoid the alarm clock and the crowds and win an opportunity to shop the retailer's Black Friday deals - the day before Thanksgiving - as part of Sears' Black Friday VIP Sweepstakes.

"Shopping for the best values on Black Friday is an exciting tradition for many of our customers and their families," said Don Hamblen, Sears' chief marketing officer. "The Sears Black Friday VIP Sweepstakes is a great way for Facebook庐 fans and Sears customers to get a head start on their Black Friday shopping, whether it's home electronics or toys, Sears has gifts for anyone's wish list."

Now through Nov. 19, consumers can visit the Sears Facebook Page (www.facebook.com/sears) and register for the Black Friday VIP Sweepstakes and the opportunity to win a Sears $500 gift card. Registrants will then automatically be entered into a secondary drawing for an additional $500 gift card and a VIP preview shopping experience in 25 participating markets*.

Secondary drawing winners will be invited to their local Sears store on Wednesday, Nov. 25 for a VIP preview shopping experience led by the store manager. In addition to a $500 Sears gift card, they will have access to all the great deals that won't be available to the general public until Black Friday on Nov. 27.

"Facebook is a natural way for us to reach our loyal customers and 'fans' to reward them with an exclusive opportunity and fun way to shop and take advantage of Sears Black Friday Deals," Hamblen continued.

For complete sweepstakes details, see the Official Rules available on www.facebook.com/sears. Secondary drawing participating* markets include: Atlanta, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Francisco, Seattle, St. Louis, Tampa and Washington, D.C.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck Web site at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

Facebook庐 is a registered trademark of Facebook Inc.

First Call Analyst: Westenberger, Richard
FCMN Contact: Dorothea.Zinnanti@eurorscg.com

SOURCE: Sears, Roebuck and Co.

CONTACT: Natalie Norris-Howser of Sears Holdings, 1-847-286-6080,
natalie.norris-howser@searshc.com; or Carolyn Goldberg of Euro RSCG Worldwide
PR, +1-212-367-6947, carolyn.goldberg@eurorscg.com, for Sears Holdings

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