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The Sears Blue Appliance Crew™ is helping Texas residents access the $23,341,000 in rebates available for ENERGY STAR®-qualified appliances from April 16 through April 25 as part of the state's "Cash for Appliances" rebate program. As the 2010 ENERGY STAR Retail Partner of the Year, Sears has revamped its Web site, Sears.com/energystar to include even more tools to help Americans learn about ENERGY STAR, search for rebates and credits, find the right appliance and dispose of the old one properly, and take small steps to make a big difference. In an effort to help Texas residents better manage the rebate process, the Sears site also includes an interactive map, energy savings rebate calculator and information about ENERGY STAR products that qualify for the state rebates so customers can quickly and easily identify their favorite brands and models that are available for in-store purchase.

"At Sears, we're always looking for ways to make it easier and more affordable for Americans to swap out their old, inefficient appliances for new, ENERGY STAR models," said Doug Moore, president of Home Appliances for Sears. "This rebate money will go quickly, so we encourage our customers in Texas to take advantage of the stimulus plan as early as possible to ensure access to the state funds."

Beginning on Wednesday, April 7, Texas residents will have an opportunity to reserve an appliance rebate by calling a toll-free number or registering online; Sears will also help residents reserve their appliances at local stores or access the Texas reservation system through Sears.com/energystar. After the reserved rebates are awarded, consumers may continue to sign up for a waiting list to receive remaining rebates on a first-come-first-served basis. The mail-in rebates will only apply to eligible appliances purchased between April 16 and April 25, 2010.

Under the U.S. Department of Energy-approved appliance rebate plan for Texas, residents purchasing ENERGY STAR-qualified appliances are eligible for rebates from $45 to $240(I). Texas residents must purchase new, ENERGY STAR-qualified appliances from a participating retailer in the state, such as Sears, and will be limited to two appliance rebates and two recycling rebates per household. Furthermore, in Texas, additional savings will be available for customers who recycle their old appliances. The state's appliance rebates include the following, available at Sears:

  --  $45 for room air conditioners (additional $75 with documented
      recycling)
  --  $110 - $140 for dishwashers (additional $75 with documented recycling)
  --  $150 - $180 for clothes washers (additional $75 with documented
      recycling)
  --  $180 for freezers (additional $75 with documented recycling)
  --  $240 for refrigerators (additional $75 with documented recycling)

Texas residents are also eligible for additional rebates for energy-efficient, whole house heating and cooling systems including central air conditioners, air source heat pumps and hot water heaters. Residents who are interested in purchasing ENERGY STAR-qualified whole-house systems, can visit Sears.com/energystar for a complete listing of qualifying products and available rebates, or call Sears Home Services at 1-800-766-6298 to arrange an in-home appointment.

"Sears is proud to be the only retailer in the U.S. Environmental Protection Agency's Responsible Appliance Disposal (RAD) program, continuing our commitment to improving the environment through responsible appliance disposal," Moore said. "Not only are we helping the environment by reducing emissions of ozone-depleting substances and greenhouse gases, but we are also making it easier for customers, like those in Texas, to access greater rebates through recycling."

Through the RAD(II) program, the Sears Home Delivery Haul Away Service provides removal of one old, inefficient appliance for each new appliance purchased and delivered. Once the old appliance is removed, Sears and its partners ensure that the disposal process takes place in an environmentally friendly manner to avoid the discarding of appliances in landfills. Many of the components of the old appliance are then recycled.

For Texas residents interested in purchasing energy-efficient, ENERGY STAR-qualified appliances the Sears Blue Appliance Crew will assist shoppers from start to finish. They can:

  --  Provide information about which appliances qualify for state rebates
      in store and online at Sears.com/energystar
  --  Help shoppers find rebates - searching by product category and
      customer's zip code
  --  Provide customers with recycling documentation required in order to
      receive larger rebates (an additional $75 in rebates for recycling old
      appliances)
  --  Remove customers' old appliances and dispose of them in a responsible
      manner through the Sears RAD program

For full rebate updates and details, and to learn more about Sears' online and in-store Appliance Research Centers, please visit Sears.com/energystar.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck Web site at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 4400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

(I) Program details subject to change. For the most up-to-date information, visit www.Sears.com/EnergyStar.

(II) The Sears Responsible Appliance Disposal (RAD) program applies to Sears full line stores.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, Sears Holdings Public Relations,
+1-847-286-9036 or +1-847-346-4514, Larry.Costello@searshc.com; Jody Sunna,
Euro RSCG Worldwide PR, +1-212-367-6831 or +1-646-409-3782,
Jody.Sunna@eurorscg.com

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