Sears Recognized for Best-in-Class Mobile Excellence by Acquity Group
Focusing on helping customers manage their busy lives, Sears identified as one of the top leaders in mobile development
Sears Holdings (NASDAQ: SHLD) is proud to announce that we have been named by Acquity Group as "Overall Best-in-Class" for our mobile efforts as well as "Best-in-Class" for the mass merchant industry.
This ranking was reported in Acquity Group's second annual Mobile Commerce Audit 2010, which identifies companies and industries that are leading the charge with mobile initiatives. The audit considered all companies listed on the Internet Retailer 500 and looked at metrics across 18 different categories, including device detection across five browsers (iPhone OS, Android OS, BlackBerry OS, Palm webOS and Windows CE) and mobile applications for catalog and checkout functionality.
"Ranked seventh in the 2009 Internet Retailer 500 list, Sears has once again proven themselves adept at leveraging the mobile channel and is, for the second year in a row, ranked in the top ten of retailers for mobile commerce according to Acquity Group's Mobile Audit," says Tom Nawara, Acquity group vice president of Digital Strategy & Design. "Sears Holdings' implementation of optimized sites across multiple mobile OS platform/browsers, mobile apps for both iPhone and Android, and m-commerce checkout put them at #6 in this year's assessment."
Sears.com continues to empower customers with easy-to-use applications that allow them to shop from anywhere, at anytime. Whether customers need to find a nearby store, create personal shopping lists or have an item ready for pick up while out running errands, Sears offers a variety of mobile shopping options, such as: Sears2go, Kmart2go, Sears Personal Shopper, Manage My Life and mygofer2go.
"We've listened to our customers and have responded by enhancing our mobile offerings to reflect their ever-evolving shopping needs," said Imran Jooma, president of E-Commerce at Sears Holdings. "We understand that our customers lead busy lives, which is why we are excited to present mobile applications that provide shopping solutions and offer convenience and choice. Whether mom has an iPhone or her son has an Android device, we've built the applications that allow everyone in the family to shop their way."
These mobile offerings are part of the Shop Your Wayâ„¢ multi-channel shopping choices for customers and further evidence of Sears' best-in-class mobile commerce platform. The award-winning* Sears.com continues to evolve its online product assortment by providing customers value, choice, and convenience. As a result, customers are able to shop how they want, when they want, and where they want.
About Acquity Group
Acquity Group is a world leading multi-channel commerce and digital marketing company that helps global brands create award-winning digital experiences. Our multi-discipline approach brings together strategy, design, and technology to create brand unique experiences that build unbreakable customer relationships. Acquity Group is headquartered in Chicago, and has seven U.S. offices. You can visit us at www.acquitygroup.com.
About the Acquity Group Mobile Commerce Audit 2010
The purpose of the Acquity Group Internet Retailer 500 Mobile Audit is to identify companies and industries on the leading edge of mobile-commerce initiatives. Leaders were honored with the Acquity Group Mobile Commerce Overall Best-in-Class designation. All Best-in-Class companies are leaders in recognizing this trend and initiating mobile development accordingly. For more information on the Acquity Group Mobile Commerce Audit 2010, contact Lauren Eichmann at 312-265-3089 or visit the Acquity Group www.acquitygroup.com.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at .
*Sears.com is recognized as a leader in online and mobile commerce: Sears placed third in Mobile Commerce Daily's ranking of the 2009 Mobile Retailer of the Year and was honored as the number-one rated site by e-Tailing Group's Annual e-Commerce Gauge Top Customer Experience.
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SOURCE: Sears Holdings Corporation
CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,
tom.aiello@searshc.com
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