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NEW YORK, March 15, 2011 /PRNewswire/ -- The healthcare landscape is dramatically changing, and at a brisk pace. Not a day goes by without some aspect of healthcare making headlines in a major newspaper or trade press. Much of the news involves policy and what is needed to overhaul the U.S. healthcare system. During this crucial period for the healthcare industry, the Havas health strategy group has been studying the group of professionals who have been most affected by the changes taking place: primary care physicians (PCPs).

Last year, the strategy group initiated a study to understand the issues and concerns of PCPs, with the intention of learning how to communicate more effectively with them. The outcome of the study is the first white paper published by Havas Worldwide Health, entitled "Healthcare Pulse: Trends Influencing the Healthcare Landscape Today." The white paper explores 10 trends affecting and influencing PCPs today and brings to light the plight of their profession.

The trends addressed in the white paper are as follows:

1. Getting Bang for Your Healthcare Buck
2. Rise of the Expert Patient
3. Budget Rx
4. The Lost Profession
5. The Doctor Is In...or Is He?
6. The Doctor-Patient Divide
7. Is Word-of-Mouth Still King?
8. Digital Deftness
9. Meet the Docfluentials
10. Physician Consumers

To access the white paper, please go to or .

For more information on the study, please contact Meredith Levy, Director, New Business, Havas Health, meredith.levy@havashealth.com

About Havas Worldwide Health

Havas Worldwide Health is the umbrella company for Euro RSCG Life and Health4Brands, two wholly owned global health communications networks. With more than 60 offices in 50 countries, the Havas Worldwide Health network has a uniquely unified model offering strategy, promotion, medical education, market access, PR and digital solutions inside each agency asset.

SOURCE Havas Worldwide Health