Kmart Scares Up Fun With Disney/Pixar's 'MONSTERS, INC.'
Kmart Stores Feature Exclusive Product and Pepsi-Cola/Frito-Lay Promotions
It's always best to check under the bed! The Monsters are coming ... to Kmart stores everywhere. Kmart Corporation (NYSE: KM) is supporting Walt Disney Pictures' release of Pixar's new film, "MONSTERS, INC." with exclusive products and frightfully fun in- store promotions with Pepsi-Cola and Frito-Lay, Inc. "MONSTERS, INC." will be released in theaters nationwide on November 2, 2001.
Toys, Apparel and More
Kmart is the only location to scare up all the best "MONSTERS, INC." merchandise. The fun starts with a Kmart exclusive -- the Mike Wazowski and Sulley Two Pack ($9.99), which features the movie's two heroes as loveable plush dolls. Another sure-fire hit for the holidays is Wise-Cracking Mike ($19.88). Pull his arm and listen as this one-eyed monster spouts funny phrases straight from the movie.
To help kids look the part of a monster, Kmart also carries a full line of "MONSTERS, INC." apparel from stylish knit hats and caps ($4.99 -$9.99) for boys and girls, to cozy pajama sets ($14.99-$16.99). To transform any bedroom into a monster's lair, Kmart has sheet sets, comforters and plush pillows featuring the movie's motley crew.
Monster-Size Promotions
Kmart, Pepsi-Cola and Frito-Lay are giving consumers a chance to catch "MONSTERS, INC." fever in stores nationwide through two promotions. Beginning October 21, Kmart stores will display a towering life-size Sulley standee, perfect for any bedroom. Every store will conduct a drawing for one lucky winner to take Sulley home (one per store).
Also on October 21, Kmart's famous BlueLight Special will be bluer than ever, when Kmart and Frito-Lay give consumers a real taste of "MONSTERS, INC." Beginning at noon that day, and running every hour until 3 p.m., the BlueLight Special will feature customer samplings of the new Doritos 3D's "Monster Colorz" snacks. These delicious taste treats actually turn your tongue blue when you eat them -- the same color as Sulley's fur!
Kmart Corporation is a near-$40 billion company that serves America with more than 2,100 Kmart and Kmart Supercenter retail outlets. Kmart donates $35 million each year to support its hometowns and local nonprofit organizations. Kmart associates also provide their most valuable resource -- time -- every day in their local communities. In addition to serving all 50 states, Kmart operations extend to the Caribbean Islands and Asia Pacific. More information about Kmart is available on the World Wide Web at under the "About Kmart" section.
MONSTERS INC. characters, names and related indicia are trademarks of Disney/Pixar
Pepsi, Doritos and 3D's are registered trademarks of PepsiCo and Frito-Lay Inc.
SOURCE: Kmart Corporation
Contact: Dave Karraker of Kmart Corporation, +1-415-229-9770,
dave@bluelight.com
Website: