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Today, the Hair Studio is celebrating National Haircare Month through a creative, day-long promotion. Haircuts at the 105 hair salons will cost only $6 (Sears reg. up to $20). The Sears Hair Studio has pledged a donation to the Sears American Dream Campaign an organization committed to strengthening families, homes and communities by preserving the American dream.

"The Sears American Dream Campaign supports family-focused programs," says Jim Farrell, business development manager for Sears licensed businesses. "We're proud to assist this organization through this creative promotion."

The Hair Studio at Sears provides professional haircare services as well as a full range of professional haircare products at more than 100 salons nationwide. The Hair Studio provides leading edge, quality and professional haircare services to today's fashion savvy and price-conscious customer. All Hair Studio at Sears stylists are fully licensed.

Sears, Roebuck and Co. (NYSE: S) is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through , , and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore庐, Craftsman庐, DieHard庐 and Lands' End庐 brands together -- among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million service calls made annually.

SOURCE: Sears, Roebuck and Co.

CONTACT: Julie Unger of Premier Salons, +1-905-470-7850 ext. 249, or
Cheryl Ann Lambert of Sears Roebuck and Co., +1-847-286-4714

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