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Sears Holdings won the Silver Trumpet award in the marketing category for Kmart’s "National Layaway Week" PR program from the Publicity Club of Chicago. The Golden Trumpet Awards is one of the most prestigious awards program in the Midwest honoring the year’s most distinguished achievements in public relations and communications practice. To qualify for the marketing category, the program had to publicize, promote and support the marketing of products, events or services to general or special publics. Award winners were chosen by leading Chicago area public relations executives.